Kimi Wei's passions are justice, community building, conserving nature, and traditional cultures- all components of the field of sustainability. Kimi founded the merch, media and marketing agency The Wei LLC, which is a for-profit social enterprise with a give-back commitment to underserved communities. The Wei helps community-based small businesses, NGOs, and also government agencies to reach multicultural audiences. Team members are Kimi's sons Jorge, Ivan, and Ari, aged 31 and 27.